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Testimonials Awards Reviews
Testimonials
Cathy Moore is a champion of engaging, really effective e-learning. She pleads with us to dump the drone. When Cathy talks about design, you listen, because you know she practises what she preaches. —Clive Shepherd, learning consultant
[The Elearning Blueprint is] an excellent way to narrow down the piles of content clients come to us with and focus on real world activities that can help business outcomes. Your process is excellent. —Elearning Blueprint user
I wish I had found your "Action Mapping" ages ago. THANK YOU, THANK YOU, A BILLION THANK YOUs. —Tracy Hamilton, instructional designer
I want to really thank you from the depth of my heart for this course [the Elearning Blueprint]. I've found tons of useful and PRACTICAL ideas. Most of all I liked your clear and ordered overview for making elearning materials: a true blueprint. This course was the best move I made in the elearning field. —Prof. Francesco Pirrone
I am a devotee of Cathy Moore's Action Mapping approach and I've used it on at least two separate projects with great success. —Sumeet Moghe, Thoughtworks
[Action Mapping is a] great visual representation of how effective training works. I think it's also valuable for thinking about one's own goals and what what one needs to do to get there. —Johnny Goldstein, Envizualize
I just want to take a moment to tell how much I have enjoyed working with you on our recent interactive media scripts. The resulting animations are very clever and fun.... I also know that the production artists like the strong writing and that it has spurred their creativity. —Dan Cooper, creative director, Agency for Instructional Technology
Cathy has the unique ability to turn the ho-hum into the ha-ha! —David Oldham, Flash developer, Twin Edge Design
Whatever the business need, you must understand it. And you must get to the bottom of the reasons behind that business need. Alongside that you'll need to know very quickly what drives the organization's culture. Without those two converging streams of understanding, you will find it extremely difficult to create a learning solution that matches the client's needs and expectations....There are two tools that really help in this process with clients. One is Cathy Moore's action mapping presentation. This, very clearly, shows the client the importance of focusing on what they want people to do, rather than know. —Mark Berthelemy, senior learning consultant
I really, really like the mapping approach. It's like mind mapping in course dev. I think that it opens some interesting doors. —Erik Jagger, instructional designer
Try Action Mapping by Cathy Moore—way more effective than ADDIE and focused on learners instead of all the designing people think they have to do to design a learning experience. —Blair Rorani, instructional designer
Cathy's scripts are the best that I've ever worked from. They're clear, well organized, and easy to interpret. They're clever and funny and a joy to read. —Kim Kurdelak, Flash developer, Agency for Instructional Technology
Cathy Moore has made behavioral task analysis for training simple and straightforward with her Action Mapping approach. —Tom Gram, performance consultant
[The course was] very interesting and engaging. It was challenging even to someone who teaches the subject matter. You can't fake your way through it. —Online course alpha tester
We deal in pretty dry prose most of the time, and it's nice to see that someone cares enough to interject a human touch. —User of technical instructions
[The course] kept my attention by keeping me involved in the scenario. —Online course alpha tester
Excellent presentation.... Took a complex process and communicated it in a very simple manner. —Online course alpha tester
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Awards
 A course I wrote with Option Six won a Horizon Interactive bronze award in 2008.
For The Daring Escape of Ellen Craft (Lerner, 2002):
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Reviews of The Daring Escape of Ellen Craft (Lerner, 2002):
This account of a real event employs a suspenseful text that will keep readers engaged to the very end.... A great nonfiction choice for newly independent readers.
School Library Journal, April 2002
Though this series is written for new readers, Moore manages to include some difficult and important angles to the adventure. She allows the young reader to see clearly the differences between the way William has to live as he travels as a slave and how Ellen, posing as a white man, lives.... Young readers will be inspired by this tale of personal courage in the face of prejudice.
Kirkus Reviews, February 2002
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