What people are saying

Comments about the blueprint
and its Action Mapping approach

An excellent way to narrow down the piles of content clients come to us with and focus on real world activities that can help business outcomes. Your process is excellent. —Blueprint user

The Action Map replaces your lengthy design document and outline with a non-linear, modularized plan. Each action on the map can effectively answer a "How do I..." question and be a learning object in its own right. This gives you tremendous benefit and flexibility.... Most importantly, it breaks down your big learning problem/solution into small manageable pieces of work and it replaces lengthy training analysis with an artifact that lends itself easily to change. —Sumeet Moghe

May I congratulate you on a very user-friendly resource. I have had great success already with two of my faculties ... the other actually requested the process be used for her second project after our first session was so successful! —Blueprint user

I want to really thank you from the depth of my heart for this course [the Elearning Blueprint]. I've found tons of useful and PRACTICAL ideas. Most of all I liked your clear and ordered overview for making elearning materials: a true blueprint. This course was the best move I made in the elearning field. —Prof. Francesco Pirrone

Cathy Moore has made behavioral task analysis for training simple and straightforward with her Action Mapping approach. —Tom Gram

[Action Mapping] means beginning design not by asking "what does the learner need to know?" but "what does the learner need to do?" The difference: the former lends itself to spec creep, and the potentially endless addition of material. The latter focuses on the minimum amount of information needed to meet an organizational goal. —Donald Taylor

I wish I had found your "Action Mapping" ages ago. THANK YOU, THANK YOU, A BILLION THANK YOUs. —Tracy Hamilton

I've only subscribed to your blueprint last night. I've spent about 4 hours in it and think it's the best 100 bucks I've ever spent, even better than the rum for my mint mojitos this summer. —Blueprint user

Cathy Moore's action mapping presentation ... very clearly shows the client the importance of focusing on what they want people to do, rather than know. —Mark Berthelemy

I like the basic principle of linking everything to a measurable business goal, and focusing on what people need to do in order to achieve that goal. This turns traditional corporate training development on its head. —Gord Mackenzie

I really, really like the mapping approach. It's like mind mapping in course dev. I think that it opens some interesting doors. —Erik Jagger

I've got the team using action mapping—and not just for our e-learning development. —Alex Santos