Learn instructional design for elearning with seminars and webinars from Cathy Moore

Action Mapping™

Tired of boring e-learning? Join the crusade to dump the drone. You don't need fancy software, just an action-packed design and some simple techniques from the worlds of marketing and fiction.

In this hands-on session, you'll use a visual organizer to analyze a performance problem and identify the learning activities and support materials that will solve that problem. Then you'll flesh out the design with compelling characters, high-energy text or narration, safe humor, and just enough information.

You'll end up with a streamlined design process that will make your e-learning and performance support effective, lively, and memorable.

Here's an overview of the process:

View SlideShare presentation or Upload your own. (tags: concept mapping instructional design)

Writing tips, too

The seminar also includes many tips about writing style from the popular Dump the Drone slideshow.

Action Mapping will help you:

Pinpoint the measurable business improvement that your materials will help create. (Yes, it's ROI!)
Quickly identify why people aren't performing as needed and how you can help.
Choose the best solution for each part of the problem—an online course is rarely the entire solution.
Create compelling, realistic scenarios that motivate learners and let them learn by doing.
Cut the information you don't need—and get subject matter experts to agree.
Design online job aids and other easy-to-update support materials.
Keep your writing tight and lively so learners get what they need quickly and happily.
Confidently base your decisions about visuals, audio, and text on what research says works best.

Customized for you

The length, format, and content of Action Mapping depend on your goals and challenges. I'm happy to present the seminar on site or online using interactive webinar software. You can also combine a seminar with one of my mentoring packages for a powerful combination of workshop and individualized coaching.

Available worldwide

Interested? Let's talk!


Anyone can turn an information dump into lively elearning with the online Elearning Blueprint. Take a tour.



	The blog post that introduced Action Mapping was nominated as "Most influential blog post" for the 2008 Edublog awards.